Where sound meets style, and innovation finds its stage.
Motorola partnered with Swarovski to craft a cultural collision of elegance and technology, set in the heart of Austria’s musical legacy.
Problem
Motorola’s audio devices, though technologically advanced, needed a storytelling vehicle that could elevate their elegance and cultural resonance. Traditional tech marketing often falls short in translating emotional appeal or luxury, especially when compared to fashion and lifestyle brands. Meanwhile, Swarovski, a symbol of heritage and opulence, was seeking new ways to show up in culturally relevant ways that weren’t just about product, but about experience. The challenge: how do you create a high-end, lifestyle-first collaboration that authentically blends fashion, sound, and storytelling?
Strategy
The campaign centers around Austria, Swarovski’s homeland and the “Land of Music,” as the perfect backdrop for a content-rich story that merges tech, music, and luxury. The heart of the story is Rusanda Panfili, a globally recognized violinist whose talent and style embody both brands. Using her as the main character, the campaign leans into four key content pillars: Audio and Music, Device Innovation, Fashion and Lifestyle, and Authentic Character. Through long-form storytelling, short-form videos, influencer activations, and original music scoring, the campaign crafts a world that feels premium, personal, and powerful.
Solution
A full-funnel content series shot at Swarovski Crystal Worlds in Austria, anchored by Rusanda and supported by five global influencers, delivers storytelling that is as cinematic as it is scroll-stopping. Each asset is carefully tailored to highlight a specific content pillar, from behind-the-scenes reels to fashion-forward photo shoots. The result is more than a campaign. It’s a cultural moment that transforms product features into lifestyle aspirations.
Dare To Dazzle
Motorola, in collaboration with Swarovski, embarked on a visually stunning campaign set in the heart of Austria’s cultural and musical heritage. Centered around the motorola razr+ and edge 50 ultra, this campaign fused cutting-edge technology, high fashion, and storytelling to showcase the elegance, performance, and audio capabilities of Motorola devices in a setting defined by luxury, artistry, and timeless craftsmanship.
Credits:
Motorola:
Alex Terry - Campaign Lead & Creative Director
Thomas Milner- Product Manager Director
Chase Weigt - Senior Product Manager
Shraddah Mishra - Art Director
Kamran Shawani - Animator
Joao Lucas Aquino Viana - Animator
Bidisha Roy - Social Lead
Agency:
MXML
Stefan Clark – Co-Founder
Greg Morrison – Co-Founder
Colin Santangelo – Editor
Kyle LaMere Photography
Kyle LaMere – Photographer & Videographer
TVCREW NY
Scott Alexander – Videographer
Elliott Lester – Sound Technician and Video Assistant
Corning:
Natalie Craig - Marketing Director
Jamie Post - Product Manager