Paris Hilton X Motorola

Motorola set out to redefine personalization and nostalgia,
bringing back the art of the custom ringtone with an exclusive collaboration with Paris Hilton.

This campaign redefined mobile luxury and self-expression, proving Motorola’s dedication to empowering those who want their tech to be as iconic as they are.

Problem

Motorola wanted to redefine personalization in the smartphone era, blending nostalgia with modern luxury. With the launch of the latest limited-edition razr, we saw an opportunity to bring back one of the most iconic mobile trends of the early 2000s, custom ringtones. But not just any ringtones. Motorola needed a way to make them exclusive, high-fashion, and undeniably cool.

Strategy

To bring this vision to life, Motorola teamed up with Paris Hilton, the original queen of the flip phone, to create something completely unique: custom music made just for the razr. With Paris as the ultimate style and sound curator, we crafted a collection of ringtones and sound effects designed to make every incoming call feel like a VIP moment.

Solution

Extended Paris Hilton’s brand equity beyond visuals and into the device’s soundscape. The campaign launched with an iconic landing page featuring preview snippets of the new ringtones, transforming the drop into a multi-sensory product experience. The exclusive release fused signature Paris Hilton elements, fashion-forward design, and her unmistakable sound.

Listen up.

The Paris Hilton Ringtones on the new Motorola Razr+ Special Edition are the ultimate blend of Y2K glam and modern nostalgia. Created in partnership with the queen of the early 2000s herself, these exclusive ringtones are a throwback to the era of sidekicks, blinged-out flip phones, and VIP access, except now, they’re back with a modern, high-fashion edge.

Featuring Paris’s signature catchphrases, playful audio cues, and even a few surprise beats, these ringtones make every call feel like an entrance. Because if your phone doesn’t sound iconic, is it even worth answering? For this project, we created 14 custom tracks that users could select on their device.