Into the Gateway
Motorola’s Mega Launch wasn’t just about unveiling new devices, it was about creating a cultural moment. With 10 top tier products & services hitting the market at once, the team needed more than a product showcase. We needed a unifying idea that could connect the portfolio, energize fans, and give our flagship NYC event a storytelling backbone.
Problem:
For Motorola’s Mega Launch, the challenge was to introduce 10 new devices & services without overwhelming the audience or fragmenting the story. Launching them as isolated drops risked diluting impact. The brand needed a unifying creative wrapper that could tie everything together under one lifestyle-driven narrative and bring it to life at the flagship NYC event.
Strategy:
We created Into The Gateway, a social-first campaign built around the event’s tagline, Gateway to Iconic. Each device was positioned as a portal into culture, creativity, and connection, transforming a product rollout into an integrated storytelling framework. This approach allowed the portfolio to be experienced as one cohesive lifestyle vision rather than a set of separate releases.
Solution:
The campaign culminated at the NYC launch event, where influencers and fans engaged with immersive experiences that reinforced the “gateway” concept. Across social and digital, the framework amplified the innovation of the devices while making the story feel larger than the sum of its parts. The result: a launch that not only showcased Motorola’s portfolio but also cemented the brand as a cultural storyteller.
Hi Fidelity & Low Fidelity Approach.
We led with premium and elevated teasers to stop the scroll.
Engage with low-fi
Into the gateway livestream
This isn’t just another livestream, it’s a global stage where Motorola and creators come together. From trending topics to personal journeys, our influencers will share what drives them and how technology fuels their creativity. Join live, drop your questions, and be part of a worldwide community discovering new ways to connect.
The gateway opens…
As a global influencer lead campaign, we created mystery boxes with some elements from our key partnerships like Swarovski and Alcantara. Once the influencers received the boxes they unknowingly opened a rift in time and space that teleports them directly to NYC from their host country to appear in our livestream, leaving their audience in suspese.
Campaign Credits
Motorola:
Alex Terry - Creative Director & Global Social Lead
Anjali Rawat - Sr. Specialist, Social Marketing
Jourdan Silva - Global Content Creator
Ana Cristina Montenegro - EMEA Social Lead
Samantha Simon Guarda - LATAM Social Lead
Abrianna Amidei - NA Social Lead
Girish Kumar - APAC Social Lead
Agency- MXML Creative:
Stefan Clark
Greg Morrison
Swarovski:
Libby Monte - B2B Partner
Talent:
Ari Chambers
Pape San
Jessica Butrich
Agnieszka Skrzeczkowska
Karolina Brzuszczyńska
Julisa Perez
Tita Ureta
Carol Cespedes
Sami Silmani
Iván Martín
Juanito Jicamas